Western classics
The Google Way: Innovation from Maps to Global Impact
- Handbook
- Open Up' Handbook
- Forward High Energy
- High Energy
- Product description: The Google Way: Innovation from Maps to Global Impact
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The success of Google Maps reveals the core logic of The Google Way: talent as the starting point, platform as the engine, and user needs as the destination. The book argues, "True innovation begins with attracting top talent, not technology itself," challenging the traditional obsession with technical superiority. Google’s "20% free time" policy demonstrates how institutionalized autonomy can catalyze breakthroughs. Meanwhile, the principles of "agile iteration" and "rejecting blind analysis" offer a methodology to combat inefficiency: replacing aimless efforts with goal-driven action. For individuals, this work serves not only as a corporate playbook but also as a practical guide to maintaining creativity in a volatile, uncertain world.